Use the Profit Calculator
About This Profit Calculator
There are three key profit metrics: gross profit (revenue minus cost of goods), operating profit (after operating expenses), and net profit (after all expenses including taxes). Tracking all three reveals which parts of your business are healthy and where money is leaking. Most small businesses target 10–20% net profit margins.
How the Calculation Works
Gross profit = revenue − COGS. Net profit = revenue − all expenses. Margin = profit / revenue × 100.
Using This Tool for Business Planning
Business calculators are most powerful when used for scenario planning. Run your best-case, base-case, and worst-case numbers to understand your range of outcomes. This helps you make more confident decisions and identify the assumptions that matter most to your results.
Key Business Metrics
Revenue alone doesn't tell the full story — profitability, cash flow, and growth rate are equally important. Track your key metrics monthly and compare to the same period last year. Trends matter more than any single data point.
Frequently Asked Questions
Q: What profit margin should I target?
A: It depends heavily on your industry. SaaS companies often target 70%+ gross margins. Retail typically runs 20–40%. Service businesses vary widely. Research your industry benchmarks and aim to be in the top quartile.
Q: How do I improve my margins?
A: Either increase revenue without proportionally increasing costs, or reduce costs without sacrificing revenue. The highest-leverage levers are usually pricing (easiest to adjust) and your biggest cost categories.
Disclaimer: This calculator is for planning purposes only and does not constitute financial or business advice.